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A Walk Down Super Bowl Boulevard Wearing Google Glass
For those who haven't had the opportunity to try Google Glass, the wearable device can safely be described as a work-in-progress when it comes to utilities. But boy, does Glass shoot some pretty...
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At Last, Chrysler Confirms Super Bowl Appearance
Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler...
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The Second Screen Super Bowl
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of...
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Anheuser-Busch Is the Super Bowl’s Top Sponsor
The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of...
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Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show
Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will run right before the halftime show...
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Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot
Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game for free, there's no playbook to...
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Adweek Will Be Grading Every Super Bowl Ad in Real Time, and You Can Too
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we...
View ArticleH&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site....
View ArticleBud Dominating Pre-Super Bowl Engagement
When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by the YouTube...
View ArticleAudi and The Onion's Snapchat Super Bowl Goes for Quick Laughs
Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The Onion, Adweek has...
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Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in...
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The...
View ArticleTide Will Try to Hijack Butterfinger's Super Bowl Spot with Vines
In what promises to be an active four hours of social-media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned. Working with marketing companies...
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Terry Bradshaw to Sit Out Super Bowl
Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday,...
View ArticleJCPenney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt,...
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Some 'Real Americans' Don't Like Coke's Super Bowl Spot
America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super Bowl spot, which featured a...
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Seinfeld 'Reunion' on Comedians in Cars Getting Coffee
Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super Bowl ad and b) wasn't an episode of...
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The 10 Best Ads of Super Bowl XLVIII
When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really...
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Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad
If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had their asses blown out—thanks to...
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The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch
Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and hypnotically...
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Infographic: Budweiser Wins the Hashtag Super Bowl
The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field in New...
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