America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out.
The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers. Based on the tweets piling up via the associated hashtag #AmericaisBeautiful, while many are thrilled with the ad, lots of other folks aren't so happy. Especially with the non-English part.
A sampling of the reaction:
Dear Coke, Your commercial is a slap to the faces of my Italian and Finnish ancestors who came here & learned English. #AmericaIsBeautiful
— Richard Chase (@BornUnderReagan) February 3, 2014(@BornUnderReagan) February 3, 2014
@BornUnderReagan@gardenofthegods Insult to my Finnish ancestors.
— Marvin Tuomala (@mng2mala) February 3, 2014
A hijabi is drinking a Coke somewhere in America, most likely with biryani or kebobs. #AmericaIsBeautiful
— Wajahat Ali (@WajahatAli) February 3, 2014
Great @CocaCola commercial celebrating what makes America beautiful... its people: #AmericaIsBeautiful: http://t.co/mtvQWMKDpu
— miyashay (@miyashay) February 3, 2014
That #AmericaIsBeautiful commercial was so racist, they didn't even have a lot of white people
— The Funny Racist™ (@TooRacist) February 3, 2014
Bravo @Cheerios& @CocaCola for showing U.S. multiculturalism and successfully using a total market approach #brandbowl#AmericaIsBeautiful
— Mari Santana (@MarielenaSan) February 3, 2014
Speaking English, having needed job skills & understanding our Constitution need to be requirements for legal immigrants #AmericaIsBeautiful
— Kylie Jane Kremer (@KylieJaneKremer) February 3, 2014
I love Jesus. I love America. I'm a republican. I thought that commercial was amazing. #AmericaIsBeautiful
— Emily Corinne (@emily_corinne17) February 3, 2014