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Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super...
Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin...
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Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50
GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere last...
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5 Super Bowl Advertisers That Nailed Their Instagram Marketing
Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important...
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With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time
Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to...
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Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match...
Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest in...
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With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super...
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on...
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Jeep's 'Portrtaits' Wins Super Clio for Best Ad of the Big Game
Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the...
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Budweiser Posts 'Apology Cakes' on Imgur for Super Bowl Night's Designated...
Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages from badly...
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Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa
Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a...
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Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching...
Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical in its format. On a night when...
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9 Eye-Opening Digital Marketing Stats From the Past Week
It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views rival ... the Super Bowl?...
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Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend
While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with...
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It's a Week Later. Do You Recall the Brands Behind These Famous Super Bowl...
Remember those amusing Super Bowl commercials from a week ago? Sure you do. Remember the brands behind them? Well, not so fast. A week after Super Bowl 50, we caught up with some New Yorkers and...
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How Cannes Still Inspires and Surprises, and Why It Still Really Matters
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand...
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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New...
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose...
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