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Doritos Pays Double to 'Crash the Super Bowl' Winners
Doritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped the USA Today Ad Meter. This...
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Ben Stein Is Pissed He Wasn't in Honda's Ferris Bueller Ad
Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had me in it," Stein tells one of...
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Good Luck Finding Your Brand on Facebook
Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook...
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Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube
Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube. Partnering with Adweek for this Super Bowl rewind...
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The Spot: Freeing the Fanboys
GENESIS: With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an unseeing...
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CBS’ Moonves Eyes $4 Million Super Bowl Spot
CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013....
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Actress Apologizes for Faking Broken English in Political Ad
Turns out Pete Hoekstra's controversial Super Bowl spot is even more bizarre than you thought. The Republican Senate candidate in Michigan was roundly criticized for showing an Asian woman speaking in...
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M&M's Wins YouTube's Super Bowl Ad Blitz Contest
In the end, it was a shell game. M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the...
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Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar
On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2 billion in advance advertising...
View ArticleHow Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter
This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh in on Superbowl ads. What hasn’t been...
View ArticleGM Punts on Super Bowl Buy
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super Bowl provides, but...
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Idle Threat?
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has yet to pay off. And...
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Q&A: Audi's Social Chief Talks Hashtags and the Power of Twitter
Ten percent of Americans use Twitter, but a whopping 43 percent say they hear Twitter mentioned "almost every day," according to new data from Edison Research. A big reason for Twitter's visibility is...
View ArticleGo Daddy Actually Hires an Agency
Go figure. Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will break...
View ArticleTV Rules the Roost in Q1
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1 invested $17.8...
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Michael Bay Crashing the Super Bowl With Doritos
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh-annual installment of the brand's "Crash the Super...
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Grey's Anatomy
What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times? The Super Bowl is months away, but...
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Iger: Lack of Blockbusters Is Putting the Hurt on TV Ratings
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular programming may...
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The Humiliating True Story Behind Bridgestone's 'Reply All' Super Bowl Ad
Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired by a nightmare that...
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Moonves: C7 Switch Only a Matter of Time
Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will happen by...
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