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Pepsi and Beyoncé's $50M Duet [Updated]
Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage...
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Supermodel Bar Refaeli to Star in Go Daddy Super Bowl Spot
Go Daddy has found a new girl for its biggest day of the year. The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing in Bar Refaeli, the actress and...
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NFL Caps Another Powerhouse Season
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day...
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Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists
Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's Crash the Super Bowl, presented by...
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Budweiser Taps 'Born of Fire' Director for Black Crown Super Bowl Spot
Anheuser-Busch InBev has revealed its first plans for Super Bowl XLVII, reserving one 30-second slot to introduce Budweiser Black Crown, a crowdsourced golden amber lager that hits store shelves Jan....
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Gangnam Style's Psy to Star in Super Bowl Ad for Wonderful Pistachios
It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl. And indeed, the...
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A-B on Super Bowl: Time to Launch Products
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other brand...
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MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson
A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk. The Milk Processor Education Program, aka MilkPEP, is preparing its first Super Bowl...
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Game Day for Lincoln Reboot
Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars of the...
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Super Bowl Buys: It All 'Ads' Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also could be more cluttered than ever. Yet...
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Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really)
How times have changed for Dunder Mifflin. The paper brand from The Office, which was defictionalized in 2011 when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper, is...
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Infographic: The Long Social Reach of Super Bowl Spots
It remains to be seen how many advertisers will release their Super Bowl ads early this year, in whole or in part. But last year—the Year of the Teaser when it came to Super Bowl spots—giving a sneak...
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87-Year-Old Man Vandalizes Football Field in Taco Bell's Super Bowl Teaser
The star of Taco Bell's upcoming Super Bowl spot certainly has "lived más"—for 87 years and counting. The fast-food chain on Friday released "Grandpa Goes Wild," a 54-second teaser for its big-game...
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It's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning before...
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The New King of Super Bowl Ads
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45 Lions and its fourth-straight...
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Gildan Apparel Teases One-Night-Stand Super Bowl Ad
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for its debut Super Bowl...
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Target 'Snacks' Around Super Bowl Spend
Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw branded...
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Twitter Hikes Promoted Trend for Super Bowl
Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital...
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Social to Play Second String on Game Day
While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After...
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Puppy Bowl Now Mastiff-sized
Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in fact, helped to offset declines at...
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