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Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for the ad, with...
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Tide's Super Bowl Spot Will Look at Stains Worth Keeping
Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York. The...
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Coca-Cola's Super Bowl Game Plan
Coca-Cola is hoping to up the ante on its past Super Bowl advertising with an ambitious 2013 campaign, created by Wieden + Kennedy, that invites consumers to play an online game with the brand leading...
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Hyundai Mixes Music and Humor in Super Bowl Ads
Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from an established indie band, and...
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Amy Poehler to Star in Best Buy's Super Bowl Commercial
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl...
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Visa Predicted the Super Bowl Teams Before the Season Barely Began
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program. The focus of those ads?...
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Audi Asks Viewers to Choose the Ending of Its Super Bowl Spot
Audi is letting viewers choose its Super Bowl ad this year—or rather, the ending of it. Venables Bell & Partners in San Francisco has created three different endings to a 60-second spot about a...
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Fast Chat: Hyundai's Shannon on Super Bowl Advertising
Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that will air in the first and second...
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Kaley Cuoco Grants Wishes in Toyota's Super Bowl Teaser
Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star. The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking around town granting magical...
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YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser
Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial. The eHarmony cat lady, politician Phil Davison...
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Ads Trump Football In Super Bowl Survey
American adults prefer watching Super Bowl commercials to the game itself, according to survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt, but...
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Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else...
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Where Do Babies Come From? In Kia's Super Bowl Ad, a Planet Called Babylandia
A flustered father answers his son's pressing question "Where do babies come from?" with a Super Bowl-worthy blockbuster of a tall tale—set on a distant planet called Babylandia—in Kia's upcoming...
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First Mover: Tiki Barber
Specs Age 37New gig Host, CBS Sports RadioOld gig Analyst, NBC’s Football Night in AmericaAfter doing television for years, how do you find talk radio different? It’s not just a sound bite. It’s...
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It's Game On for Second Screen
There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers of live...
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How to Score an Endorsement When You Have No Game
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its first playoff berth...
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How to Win the Super Bowl
Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no wonder. A recent...
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Volkswagen's Super Bowl Spot Turns Glum White Office Workers Into Happy...
Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's the comical premise behind...
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Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super...
Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second Clydesdales...
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