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Super Bowl Ad Asks: 'Is There a Century 21 Agent in the House?'
Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air...
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Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad
Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who plays...
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Hyundai Gets Unstuck in First of Two Super Bowl :30s
Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them. The Korean automaker on Monday unveiled "Stuck," one of two...
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Old People Behaving Badly: It's Taco Bell's Super Bowl Spot
Old people doing absurdly youthful things. It's a time-honored comedy staple that Taco Bell fully embraces in its 2013 Super Bowl spot—a 60-second salute to octogenarian debauchery driven by a...
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Social Strategies Differ for Auto Brands in Super Bowl
The difference between a paid-plus-earned strategy in social media versus earned-only can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco...
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Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad
For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below) on Monday...
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Kaley Cuoco Grants Wishes in Toyota's Super Bowl Spot
Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star. The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking around town granting magical...
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A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad
Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled...
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Amy Poehler to Star in Best Buy's Super Bowl Commercial
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl...
View ArticleAdweek, YouTube Partner on Super Bowl Ad Hub
Adweek and YouTube are co-hosting a Super Bowl party—one that will last for a week. As part of YouTube's fifth-annual Ad Blitz program, fans will be able to watch all of the high-profile ads broadcast...
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CNN's Bleacher Report Programming Launches Saturday
Sports Illustrated who? Turner's $175 million acquisition of Bleacher Report happened way back in August after the company parted ways with SI; now, its partnership with CNN cemented earlier this...
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Endorsement Train Starts Early for Super Bowl QB
The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens quarterback just signed a...
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Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct...
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Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick have...
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Dean Winters Causes Historic Mayhem in Grand New Allstate Ad
In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super Bowl—between the game's final...
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Seth Rogen and Paul Rudd to Pitch Big Ideas in Samsung's Super Bowl Ad
Samsung has some fun with the NFL's strict trademark rules around the Super Bowl (see Adweek's own banner above for evidence of that) in the 60-second spot below starring Seth Rogen, Paul Rudd and...
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Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder
As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot,...
View ArticleLosing Game: Super Bowl Ads and the Mute Button
At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not going to miss out on...
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GoPro Goes Small for the Super Bowl
Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the brand’s most high-profile...
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Dunder Mifflin's Super Bowl Spot Wages 'Paper War'
Dunder Mifflin released its Super Bowl spot called "Paper War" online tonight, ending a crowd-sourcing contest and awarding Freddy Rabbath of Tallahassee, Fla. $15,000 for creating the winning ad. The...
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