Dunder Mifflin released its Super Bowl spot called "Paper War" online tonight, ending a crowd-sourcing contest and awarding Freddy Rabbath of Tallahassee, Fla. $15,000 for creating the winning ad.
The 30-second commercial does not represent a national buy for the brand, which is named after the fictional paper products company in NBC's The Office. It's only running in Scranton, Pa.—where the Thursday night sitcom is set—during Sunday's big game.
Dunder Mifflin's line of products is marketed by Staples-owned Quill.com.
The e-commerce site, along with Midwestern ad agency Olson and crowd-sourcing platform Tongal, worked closely with The Office's creative producers in selecting the ad from a handful of other candidates.