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Information Diet: Greg Gumbel
Specs Age 66Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVIIBase Fort Lauderdale, Fla.What’s the first...
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Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad
Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli....
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E*Trade Baby Sees the World in Amped-Up Super Bowl Spot
ETrade released its 2013 Super Bowl ad on Friday, showing the company's iconic talking baby boldly going where he's never gone before. The talking tot informs viewers that they could lose tens of...
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Gildan Apparel Releases One-Night-Stand Super Bowl Ad
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for its debut Super Bowl...
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Old Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska
Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a player loses his cool when one...
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AshleyMadison Crashes the Super Bowl Again With Sleazy Print Ad
AshleyMadison.com, the dating site for married people, always tries to leech a little attention at Super Bowl time. This year it did so by sliding a sleazy print ad into the Super Bowl insert of the...
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Make That Idiotic Talking Animal Pay With Super Bowl Commercial Bingo
That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he makes you laugh. But wouldn't it be better if...
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Pepsi Kicks Off Super Bowl Sunday Early
Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem like a wall of noise. The...
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Pepsi Punks Coke With Fake Look Inside 'Coke Chase' Spot
As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already. And part of it involves a humorous dig at Coca-Cola, as Pepsi has posted a video purporting to show...
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Twitter and the Baby Clydesdale
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is Budweiser's newest Clydesdale. Born...
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The Spot: Oh, Baby
IDEA: The E*Trade baby isn't known as a world traveler. All that changed Sunday in the company's high-energy Super Bowl spot, in which the talking toddler showed what you could do with the 401(k)...
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Ravens' Flacco Drops the F-Bomb
There was (thankfully) no wardrobe malfunction during CBS' broadcast of the Super Bowl, but there was a fleeting expletive. Baltimore Ravens quarterback Joe Flacco dropped the F-Bomb. Celebrating the...
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The 5 Best Ads of Super Bowl XLVII
The lights went out in the third quarter at the Louisiana Superdome on Sunday night, but the advertising waited until the fourth to get its power surge. That's when the Budweiser, Samsung and RAM...
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The 5 Worst Ads of Super Bowl XLVII
Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go Daddy. It finished dead last on the...
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Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According to...
View ArticleTaco Bell, Doritos Dominated Super Bowl Social Media
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest...
View ArticleTime Warner’s Media Lab Knows What You Like to Watch
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a...
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All Publicity Is Good for Go Daddy's New Star
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot, which showed supermodel Bar...
View ArticleHow Advertisers Can Stoke Super Bowl Buzz Year Round
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John Harbaugh,...
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