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No Post-Super Bowl Lift for CBS
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes....
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Vote for Your Favorite Super Bowl Spot in YouTube's Ad Blitz Contest
RAM Trucks or Jeep? Taco Bell or Mercedes-Benz? Samsung or Oreo? There were plenty of hits and misses among the Super Bowl commercials, but only one spot can be crowned the winner of YouTube's Ad...
View ArticleDid the Super Bowl Ad Buzz Last?
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in consumer...
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SB Nation Sets All-Time Daily Traffic Record During the Super Bowl
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged...
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Is Mobile Phoning It In?
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad units...
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Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report...
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NFL Sidelines Talk of Expanded Playoff Roster
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL...
View ArticleYouTube Joins Facebook in Billion-User Club
Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based advertisers and...
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These Are the Biggest Hurdles Facing Social TV
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.Most recently, the Grammys became #Grammys. Host LL Cool J...
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USA Today Takes Its Ad Meter Beyond the Super Bowl
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans...
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Pepsi Is Stuck in the Third Slot
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the...
View ArticleVerizon's $1 Billion Deal Includes Streaming the Super Bowl
As Americans continue to watch more TV on screens other than their televisions, Verizon Wireless has signed a multi-year $1 billion contract to expand its service giving customers access to NFL games...
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How San Francisco Landed the Super Bowl With Help From an Agency
Here’s a Super Bowl brief most agencies haven’t encountered and one that has nothing to do with a 30-second spot. The mission: convincing NFL owners to choose a host city with a stadium that’s still...
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Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl...
For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year's...
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Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare
The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals...
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Does Real-Time Marketing Work?
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of...
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Go Daddy Promises No More Sleazy Super Bowl Ads
A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game. The Web-hosting company said Thursday that it has bought two...
View ArticleThe Daily Meal's Super Bowl Party Plans Shape Up
The Super Bowl is coming to New York next year. And The Daily Meal already has dinner plans. The food centric site, part of Spanfeller Media Group, has partnered with The 50 Yard Lounge a planned pop...
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Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?
Four finalists have emerged in software company Intuit's "Small Business Big Game" contest, which will give one lucky small business a commercial in the 2014 Super Bowl. All four companies will have...
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Fox Preps The Following for Post-NFC Championship Game Slot
Fox is changing course on its new drama series Rake, bumping it from the plum post-NFC Championship Game spot on Jan. 19 in favor of the returning thriller The Following. Last season’s highest-rated...
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