Clik here to view.
Fox Sells Out the Super Bowl
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers said that latecomers who...
View ArticleClik here to view.
Virgin America, StubHub Hook Up for Flying Super Bowl Tailgate Party
Virgin America airline partnered with StubHub to pitch perhaps the only Cyber Monday deal having nothing to do with the holidays: a package for 40 well-heeled friends that includes tickets to the...
View ArticleClik here to view.
Chobani Will Make Its Super Bowl Ad Debut in 2014
Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014.“Our...
View ArticleClik here to view.
Super Bowl Ad Tracker: What to Expect in the 2014 Game
Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were...
View ArticleClik here to view.
Fox’s National NFL Games Are the Biggest Draw on TV
Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),...
View ArticleClik here to view.
Audi Revs Up Another Super Bowl Spot
Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the year’s highest-rated broadcast....
View ArticleClik here to view.
Danica Patrick Gets Mega-Buff for GoDaddy's Super Bowl Ad
GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown. Sporting a rather lifelike muscle suit, Patrick was...
View ArticleClik here to view.
Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear...
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated...
View ArticleClik here to view.
Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad
When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through its Studio@Gawker...
View ArticleClik here to view.
Stephen Colbert Gets Crackin' as Super Bowl Star for Wonderful Pistachios
At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert. The host of Comedy...
View ArticleClik here to view.
Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy...
America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt...
View ArticleClik here to view.
Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign
Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's the upbeat...
View ArticleClik here to view.
Web Design Company Will Have Ads During Super Bowl Alongside Global Brands
Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad agencies,...
View ArticleClik here to view.
Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley
Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called...
View ArticleClik here to view.
American Idol Is Ramping Up Its Football Presence
As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promos featuring Idol hopefuls and a kinder, gentler judges’...
View ArticleClik here to view.
Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl
The Matrix may be 15 years old, but the reality is, advertisers still love it. Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines" campaign, Kia has...
View ArticleClik here to view.
Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad
Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben...
View ArticleClik here to view.
Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super...
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks,...
View ArticleClik here to view.
A-B Uses the Super Bowl to Refresh Bud Light
The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air...
View ArticleClik here to view.
Axe Brings a Message of Peace to the Gender Wars, and the World, in Super...
Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl spot—which...
View Article