Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance. As the details of these Super Bowl ads begin to trickle out, we'll drop them into the Ad Tracker below, so check back regularly for updates.
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Chevrolet. After GM sat out the game last year, reportedly due to the previous marketing chief's concern over high ad prices, the automaker announced it will return in 2014. No details yet, but sources say Chevrolet will be a focus.
Hyundai. Making its seventh Super Bowl ad appearance, the Korean automaker says it will have at least two spots on game day 2014. "We're not quite ready to discuss which vehicles we'll be featuring," vp of marketing Steve Shannon said back in September. In 2013, the brand ran two :30s during the game, while a :60 and two other :30s aired in the lead-up to kickoff.
Jaguar. The venerable British luxury automaker will make its Super Bowl debut in 2014 with a second-half spot promoting its new F-Type coupe. With the hashtag #GoodToBeBad, the brand plans to make light of the fact that British actors are often cast as Hollywood villains. "In the world of pop culture," the brand said in a statement, "villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack."
Kia. The frequent Super Bowl advertiser will return, this time with at least one spot promoting its new rear-wheel flagship K900 model. According to Automotive News, the sedan will debut in early 2014 with a sticker price starting around $50,000. Some are also predicting a return of the Kia hamsters, who have pitched the compact Soul in multiple widely beloved spots, including a recent ad that debuted during the 2013 MTV Video Music Awards.
Anheuser-Busch InBev. Budweiser's parent company, a perennial gameday advertiser, has confirmed that it will be back in 2014. While that's about all we know so far, you can probably expect to see a Clydesdale or two. The stately horses have been a Super Bowl ad staple since 1986, and the 2013 spot "Brotherhood" about a young colt reunited with his trainer won the top spot in USA Today's Ad Meter.
Butterfinger. Nestlé says it has bought ad space in the big game to help launch its upcoming Butterfinger Peanut Butter Cups. A Super Bowl newcomer, the Butterfinger brand will need to make a strong showing if it hopes to compete with the market-dominating Reese's Peanut Butter Cups. According to the Today show, Reese's parent Hershey makes enough Peanut Butter Cups in a year "for every person in the U.S., Japan, Europe, Australia, China, Africa and India to enjoy one."
Cheerios. General Mills has announced that it is working with Saatchi & Saatchi to create the first-ever Super Bowl ad for iconic cereal brand Cheerios. Slated to run during the game's first unscheduled time-out, the spot will feature "a beautiful story about family love,” vp of marketing Camille Gibson says in a company blog post. The decision to join the big game is likely related to the massive buzz Cheerios generated with its interracial "Just Checking" spot earlier this year. Here' a quick video of Gibson explaining the decision to invest in a gameday ad:
Chobani.A first-time Super Bowl advertiser, this Greek yogurt powerhouse brand plans to use the big game as a chance to debut its first campaign from Droga5. The agency won Chobani's creative account in a highly competitive review earlier this year, and the new work will be supported by Omnicom Media Group and PR firm Weber Shandwick. There's a chance the brand's ad slot will be used, at least in part, to promote its new 100-calorie product line.
Dannon. The yogurt brand is bringing its Oikos line back to the big game with a 30-second spot. Last year's crowdsourced spot starring John Stamos ranked No. 10 in the USA Today Ad Meter, though it also had its share of detractors.
Doritos. The 24 semifinalists in the brand's annual Crash the Super Bowl contest for aspiring commercial directors are now up for your review and vote, with entries from around the world. In January, the list will be culled to five finalists. Two spots will air during the game, with fan votes determining one and the brand choosing the other. The creators of each will get a chance to work on the set of The Avengers: Age of Ultron, and the person behind the top vote-earning spot will win a $1 million prize.
Mars.The chocolate and candy company has said it will run one 30-second spot, but for what? The parent company owns several heavily advertised brands, including Snickers, M&Ms, Twix and more.
Pepsi. In addition to sponsoring the Super Bowl Halftime Show, headlined by Bruno Mars, Pepsi reportedly has two 30-second ad spots booked to promote its core beverage brands.
SodaStream. The do-it-yourself home-carbonation brand, based in Israel, has announced it will return in 2014 for a second Super Bowl ad appearance. Going into the 2013 game, the device was relatively unknown in America compared to most brands advertising, but it generated some early buzz when CBS declined to run its first commercial edit, allegedly because the spot was too negative toward Coca-Cola and Pepsi.
Intuit. The finance and tax software creator is handing over its 30-second Super Bowl spot to one of four small businesses rallying for fan votes. In the running are toy maker GoldieBlox (whose viral fortunes have run hot and cold thanks to the use of an unauthorized Beastie Boys track in a lengthy online spot), fertilizer brand Dairy Poop, the free-range aficionados of Locally Laid Egg Company and Barley Labs, which makes dog treats from leftover beer-brewing ingredients. Check out Intuit's video roundup of the four finalists below, and vote for your pick on the Small Business Big Game site.
GoDaddy. The perennially low-brow Super Bowl advertiser says it will shift course in 2014 and focus on its product instead of male fantasy fulfillment. "We've matured. We've evolved," CMO Barb Rechterman said in October. "Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for." The brand says it has purchased two :30s, with one slated to run during each half. Danica Patrick has confirmed she'll be in at least one ad and that shooting was scheduled for mid-December.
Subway. Despite running two ads in the 2013 Super Bowl, Subway says it will sit out the 2014 game. Telling USA Today that "the pricing has gone crazy," chain cmo Tony Pace said he will instead be investing ad money in February's Winter Olympics.
Got a tip on a Super Bowl ad, celebrity cameo or brewing controversy that's not yet in the Super Bowl Ad Tracker? Drop an email to Adweek.com contributing editor David Griner.