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Pro Sports Leagues Targeted in Tax Reform Movement
Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the the House and...
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Media Thought Leaders Talk About the End of the Big Super Bowl Ad
TVGN's Brad Schwartz, Ghost Robot's Zach Mortensen, Wired's Howard Mittman and Mindshare's David Lang discuss the big spot in the Big Game.
View ArticleSocial Media Center to Help New York Deal with Super Bowl Mayhem
The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner of 53rd and 7th Avenue in...
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Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in...
Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big...
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Ellen DeGeneres Is a Dancing Goldilocks in Beats Music's Super Bowl Ad
Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three Bears parody for Beats Music,...
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Villains Revel in Their Britishness in Jaguar's Super Bowl Ad
As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous." The 60-second ad from Spark 44 features a trio of "British...
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Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's...
Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the...
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Silverado's Super Bowl Ad Is a Livestock Love Connection
Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game-day ad for the Silverado."Romance" puts a light-hearted spin on the...
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Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night...
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Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl
Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it below), by Cramer-Krasselt in...
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The Oreo Guy: How to Win the Big Game
360i's Adam Kerj, the man behind the Oreo blackout ad, explains how Super Bowl ads should evolve.
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Stamos, Saget and Coulier Going All Out for Full House Super Bowl Reunion
As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House costars make a reunion...
View ArticleThanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's huge...
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GoldieBlox Wins a Spot in Sunday's Super Bowl
Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota....
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T-Mobile Teams With Tim Tebow in Super Bowl Surprise
T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless...
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Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away
Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments...
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GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012
When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to feature is definitely a monumental...
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Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot
UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl...
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We Ask an Expert: Why Do Dogs Dominate the Super Bowl?
With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often an adman's best friend."We share a...
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Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign
What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will...
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