Clik here to view.
Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi
Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT...
View ArticleClik here to view.
Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl
Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather,...
View ArticleClik here to view.
Squarespace Unveils Its Full Super Bowl Spot, and It Sure Is Depressing
The Internet is Times Square pre-Giuliani, says Squarespace's Super Bowl ad—the full version of which went live Monday online, a week and a half after a teaser rolled out. The spot, produced in-house,...
View ArticleClik here to view.
Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun
Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting debut—in one of...
View ArticleClik here to view.
Cancer-Stricken Fan Thanks the Denver Broncos in Amazing Newspaper Ad
All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver Broncos fan...
View ArticleClik here to view.
Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance
Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars."You...
View ArticleClik here to view.
Mutant 'Doberhuahuas' Attack the World in Audi's Super Bowl Ad
Audi's 2014 Super Bowl ad, like the mutant animal it imagines, is a bit of an odd beast. Following two teasers, the automaker on Monday released the full spot, from Venables Bell & Partners and...
View ArticleClik here to view.
When Does the Super Bowl Ad Die?
In the first of three short series of interviews, we ask Networked Insights's Dan Neely, Ignition's Will Margiloff, Sparks & Honey's Terry Young and AOL's Bob Lord what they think about the future...
View ArticleClik here to view.
Women Are the Dominant Media Voice During the Super Bowl
Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the game’s guacamole dip has browned...
View ArticleClik here to view.
Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl
The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in the roofless MetLife Stadium). And...
View ArticleClik here to view.
Hilarious Bad NFL Lip Reading Soars Pre-Superbowl
"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?" Ok, so maybe that's not actually what the famously cantankerous coach said. But that's what the folks behind...
View ArticleClik here to view.
Fox Sports 1 Plants Its Flag but Has a Long Way to Go
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness of the network is...
View ArticleClik here to view.
A Real Woman Will Quit Her Real Job in GoDaddy's Second Super Bowl Ad
GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to pursue her dream of starting her own...
View ArticleClik here to view.
Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Commercial
Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a German...
View ArticleClik here to view.
Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot
Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While its Bud Light work will depict an elaborate prank on a single unsuspecting person, the brewer revealed...
View ArticleClik here to view.
Kia, Toyota Push Out Their 2014 Super Bowl Commercials
Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry...
View ArticleClik here to view.
Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad
Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a mountainous small town and scares...
View ArticleClik here to view.
Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the...
Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during the...
View ArticleClik here to view.
Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player
Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant compared the demos of Super Bowl...
View ArticleClik here to view.
Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad
We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great...
View Article