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Ratings ‘Falter’ as Super Bowl Disappoints
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to...
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Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl
There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched...
View ArticleWhy Casting the Right Actor Is Essential
Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot. Links:The 10 Best...
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Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame?
Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers...
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Nielsen Overturns Earlier Call: Super Bowl XLVIII is Most-Watched, Ever
In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day...
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Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets
Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment, as well.More than 100 fake Esurance accounts have been...
View ArticleHalf a Million Unique Viewers Stream Super Bowl
Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start. The game averaged 115.5 million viewers, according to Nielsen. And Fox says another half a...
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Super Bowl Push Doesn’t Boost The Following
The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings in the slumping sophomore...
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Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin
If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the...
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Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That strategy has shocked...
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How Portlandia's Social Effort Pounced on Lame Super Bowl Game
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as brands (even JC...
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New Girl, Brooklyn Nine-Nine Come Back Down to Earth
For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super Bowl XLVIII failed...
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Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted...
Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's...
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Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl
All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestWoodOne, which aired the game on Sunday and just released...
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Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From...
Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged...
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Innocean USA Hires a Chief Growth Officer
Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer, a new position....
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A Candid Conversation With 5 Women Leaders of Advertising and Media
Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities of...
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TBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s challenge is to effectively help fans...
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How Do You Find the Right Scream for an Angry Goat in Your Ad?
Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production company in Atlanta. The...
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Chobani Gets Sued in a Case That Hinges on a Tweet
Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book, "How: Why How We...
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