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Fans Tell the Story in NFL's New Campaign and Contest
Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game,...
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Mophie Selects a Creative Agency
Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to sources. Sources previously identified...
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These Are the NFL's 7 Social Branding MVPs
The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new...
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Why Licensed Music Matters to Brands Like Hyundai and Chobani
Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads. Hyundai and...
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CarMax Picks Its Next Lead Agency
CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in which...
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The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real
Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took...
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Katy Perry to Play Super Bowl Halftime Show
According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in August that...
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After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads
Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around...
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Nissan Returns to the Super Bowl for the First Time in 18 Years
After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according to USA Today, the car...
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Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media...
After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command...
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GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising
A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast a nine-week old Golden...
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Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male...
After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove...
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Carnival Asks Consumers to Choose Its First Super Bowl Commercial
Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which is about a woman...
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Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game
Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game on Feb. 1 in...
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TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like...
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Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy
Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of Skittles, which became a...
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One of Doritos' Crash the Super Bowl Finalists Is Just Like This...
There's nothing in the Doritos "Crash the Super Bowl" rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original. One of the 10 finalists...
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Budweiser's Super Bowl Ads Aim to be More Provocative
Once again, Budweiser and Bud Light will be featured in this year's Super Bowl advertising from Anheuser-Busch. But the tone of one Bud ad will change as the company looks to more aggressively assert...
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Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos...
You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might have looked like if...
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NBC Has Sold 95% of Super Bowl Ads and Says $4.5 Million Per :30 'Is a Steal'
The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet. Seth Winter, evp of sales and marketing for NBC Sports Group and NBCUniversal News Group, reported during a...
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