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Super Bowl Ad Sequels Often Fail, but Can Budweiser's Puppy Break the Trend?
With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original.Volkswagen's "The Force" from Deutsch Los Angeles was a...
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Clio Awards Unveils 'Super Clio' That Will Honor the Best Super Bowl Ad
This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event. The Clio Awards announced today it is launching the Clio...
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Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad...
Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's gotten Aubrey Plaza on...
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Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline
While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game. This year's commercial for the...
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Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts
Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter followers to tweet about the NFL...
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BMW Will Promote Its Plug-In Car at the Super Bowl
The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second ad that will air in...
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Toyota Teases Its Athlete-Studded Plans for the Super Bowl
Toyota and lead agency Saatchi & Saatchi will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The effort...
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Bud Light's Super Bowl Teaser Offers a Glimpse of Life-size Pac-Man Game
Waka waka waka. Bud Light on Friday released the 15-second teaser below for its upcoming 60-second Super Bowl commercial, in which—as promised—a man accepts a challenge to play a crazy, life-size game...
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For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014...
If you loved Dove Men + Care's touching ad from last Father's Day, you'll either be disappointed or excited to hear what the brand has in store for the Super Bowl. The Unilever brand won't be rolling...
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After Accidentally Revealing Its Super Bowl Ad, The Verge Decides to Leave It...
For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising: a Super...
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Danny Trejo Is Marcia From the Brady Bunch in Snickers' Super Bowl Teaser
Marcia, Marcia, Marcia! Jan Brady would be shocked to see how grumpy her sister has become in Snickers' teaser for its Brady Bunch-themed Super Bowl ad. Indeed, she's so grumpy that she's turned into...
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Aubrey Plaza Milks a Cow and Is a Terrible Endorser in Newcastle's Super Bowl...
So, this is why Newcastle Brown Ale hired Aubrey Plaza as its 2015 Super Bowl endorser: Her perma-sarcasm and lack of energy make her the world's worst spokeswoman—or if you like, the world's best...
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Carl's Jr.'s Super Bowl Ad Is Here, and What a Surprise, It Stars an...
Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual. The spot, by 72andSunny, stars Charlotte...
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Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game
Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will run during the...
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Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi's New...
Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners? Pepsi might not want you to ponder...
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Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game. Despite...
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This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser's Super Bowl Ad
Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel."Lost Dog" continues the story of last year's...
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After Years Away, Gerry Graf Returns to the Heaven and Hell of Making a Super...
Gerry Graf has made more than his share of Super Bowl commercials over the years while working at agencies like Goodby, Silverstein & Partners, BBDO and Saatchi & Saatchi. He's been away from...
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Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad
The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a...
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Microsoft Confirms It Will Return as a Super Bowl Advertiser
Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running one 60-second commercial that...
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