The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a life-size game of Pac-Man.
The ad, from EnergyBBDO in Chicago, will air during the fourth quarter of the game. By choosing to reveal the ad first on The Tonight Show With Jimmy Fallon last night, parent company Anheuser-Busch highlights the trend of marketers seeking to maximize buzz by turning to popular talk shows rather than traditional news outlets.
The ad is one of three that A-B will air during the game. The other two are for Budweiser: one will revisit the story of a Clydesdale who befriends a puppy while the other will focus on reasserting Bud's credentials as a brewer. A-B plans to unveil those ads before the game, as well. So, let the YouTube view counts begin!
Here's the full Bud Light spot: