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Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super...
Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great I Am," a minute-long...
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Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's...
One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has cast Nick Offerman, the...
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Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in...
The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. And Bryant Gumbel and Katie Couric were...
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Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign
If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting hate-fests and...
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America's Most Annoying Family Tries to Crash the Super Bowl With Hidden...
We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers, the Holderness Family....
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Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called "The Greatest...
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Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its...
After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting up and ready to...
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Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads
SpecsWho: Rob ReillyNew gig: Global creative chairman, McCann WorldgroupOld gig: Worldwide chief creative officer, Crispin Porter + BoguskyAge: 45Why did you create this year's first "Super Clio,"...
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The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence
Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public outcry over the way...
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Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com's Extended...
After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will run as a...
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Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile's Super...
First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing Super Bowl ad for T-Mobile...
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Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different...
Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some...
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Adorable Puppy Gets Lost, and Then Things Get Worse, in Go Daddy's Super Bowl Ad
Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early, here is Go...
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Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super...
Kia has released an extended version of its 60-second Super Bowl ad, and it's a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too—by both celebrating and poking fun at...
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Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and...
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back "Yeah" or...
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Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot
Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1. Hudson was...
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GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor
On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.The 30-second ad featured...
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Flowchart: How Should You Watch Super Bowl XLIX?
You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with...
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Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad
Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a...
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Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning...
Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back...
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