This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event.
The Clio Awards announced today it is launching the Clio Creative Bowl, a juried competition to find the top commercial aired during the Big Game on Feb. 1.
The winner will be announced the Monday after the game, and a towering trophy called the Super Clio will be presented in the winning agency's city.
Coverage of the jury's deliberations and perspectives will appear on Clio's social channels and creativebowl.clioawards.com.
The Clio Creative Bowl was the brainchild of Rob Reilly, global creative chairman at McCann Worldgroup, who is the head of this year's Clio jury. Other 2015 jurors weighing this year's Super Bowl work include:
- Ted Royer, chief creative officer, Droga5
- Gerry Graf, founder and chief creative officer, bfg9000
- Glenn Cole, founder and chief creative officer, 72andSunny
- Colleen DeCourcy, global executive creative director, Wieden + Kennedy
- David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America
- Susan Credle, chief creative officer, Leo Burnett USA
- Steve Simpson, chief creative officer, Ogilvy & Mather North America
- Rob Schwartz, CEO, TBWA\Chiat\Day New York
- Tim Nudd, creative editor, Adweek
(Adweek and the Clio Awards are owned by affiliates of Guggenheim Partners.)
Clio chief Nicole Purcell said of the new award: "We've seen more people tuning in for the ads than the game itself. It's become the prime showcase for the most innovative and inventive creative of the year. At Clio, we wanted to capitalize on our knowledge base and a network of experts to recognize the work around this moment."
The 2015 Clio calendar post-Super Bowl includes Clio Image on May 5, Clio Sport on July 8 and the Clio Awards and Clio Music event in late September.