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In New Thursday Night Football Deal, CBS Will Share Games With NBC
After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As...
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Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond...
Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 with a cheeky Jan. 7...
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Infographic: Do TV Shows Airing After the Super Bowl Gain Long-Term Viewers?
With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out...
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How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather, the automaker crashed the game...
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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?
Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed...
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Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History
During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held off returning to the game...
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TBWA\Chiat\Day New York CEO on the Future of Super Bowl Advertising
SpecsCurrent gig CEO of TBWA\Chiat\Day New YorkPrevious gig Global creative president, TBWA WorldwideTwitter@Schwartzie14Age 50Adweek: Will the Super Bowl always be advertising's crown jewel? Rob...
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Twitter's Branded Emojis Come With a Million-Dollar Commitment
Twitter is asking its biggest advertisers to speak emoji—for $1 million. Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and...
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Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving
For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use its 60-second slot to talk...
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James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly...
It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial stage have been...
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CBS Sports Updates Its Logo for the First Time in 35 Years Ahead of Super...
Like a big star who undergoes a few nips and tucks before a big moment in front of millions, CBS is freshening up the CBS Sports logo before its Super Bowl 50 close-up on Sunday. The logo, which...
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Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand's Super...
Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler. The spot, which will air during the...
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Drake's 'Hotline Bling' Video Gets Completely Butchered in T-Mobile's...
This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile. In the 30-second ad titled "Restricted Bling," Drake is filming his "Hotline...
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10 TV Shows You Probably Forgot Debuted Right After the Super Bowl
The long-term effect of airing a "special episode" of an established show in the plum Super Bowl lead-out position has waned in recent years. So this year, CBS shook things up by handing that prime...
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Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a...
Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very colorful socks—in its...
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How Wilson Ended Up Making Every Football Ever Used in the Super Bowl
On the Sunday night of the AFC and NFC championships, hours after the Broncos beat the Patriots and the Cardinals shut down the Packers, the lights were burning at 217 Liberty Street in Ada, Ohio....
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L.A. Agency Siltanen & Partners Uses Its Creative to Drive Business Results
SpecsWho (L. to r.) Partner and co-creative director Joe Hemp; CEO and CCO Rob Siltanen; and partner and president Tim MurphyWhat Full-service ad agencyWhere El Segundo, Calif. Two years after helping...
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How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game
SpecsAge 40Claim to fame Lead reporter for the NFL on CBS and NCAA basketball, as well as Super Bowl 50 sideline reporterBase New YorkTwitter@tracywolfsonAdweek: What's the first information you...
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Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands
With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium on Sunday,...
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Meet a New George and Weezy in Apartments.com's Super Bowl Ode to The Jeffersons
Why don't beans burn on the grill? And why would you be grilling beans in the first place? Such mysteries from The Jeffersons are addressed (if not answered) in Apartments.com's Super Bowl ad. In the...
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