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This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile.
In the 30-second ad titled "Restricted Bling," Drake is filming his "Hotline Bling" music video while wearing everyone's favorite chunky grey turtleneck sweater and showing off his meme-worthy dance moves.
The spot, created by Publicis Seattle, opens on Drake dancing inside a colorful cube. As he sings, "You used to call me on my cell phone," a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song.
The carriers ask him to work in the fact that streaming music will rack up tons of data—illustrating how other phone companies restrict wireless plans.
Drake is a trooper, though, and delightfully mocks the requested changes, saying the changes "don't ruin the song at all."
This isn't the first time T-Mobile has tapped a big celebrity to star in its game-day ad. Last year the brand tapped Kim Kardashian to humorously mock herself and address the important issue of saving your data. Publicis Seattle worked on the Kardashian spot as well. The brand has also featured names like Tim Tebow, Chelsea Handler and Sarah Silverman in its commercials.
• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.
