Why don't beans burn on the grill? And why would you be grilling beans in the first place? Such mysteries from The Jeffersons are addressed (if not answered) in Apartments.com's Super Bowl ad.
In the 60-second spot from agency RPA, the site brings back Jeff Goldblum's satirical Silicon Valley guru character, Brad Bellflower, who serenades us with a loungy take on The Jeffersons' iconic theme song, "Movin' On Up."
Since both of the stars from the 1970s-80s sitcom passed away years ago, we're treated instead to a new "George and Weezy," this time in the form of George Washington and rapper Lil Wayne.
The ad is chock–full of details and Easter Eggs that make it worth watching a few times. (For example, in the background of Lil Wayne's party, you see his entourage mingling with Revolutionary War soldiers, while the commercial they're currently in is playing on a TV.)
For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.