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Hyundai Strives for 'Universal Truth' With Its 4 Super Bowl Spots
This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on humor,...
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Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl
Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the Super Bowl. After...
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Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super...
Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising...
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Acura Rocks Out to Van Halen in Its Patriotic Super Bowl Ad
Acura is returning to the Super Bowl for the first time since 2012, and it's bringing Van Halen along for the ride. The 30-second spot, created by Mullen Lowe L.A., provides a look at the new Acura...
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Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital
From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers....
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DeMarcus Ware Predicted a Skittles Rainbow for Super Bowl Sunday in Real TV...
Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction...
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5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50
What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder...
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4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter
While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars....
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CBS Says It Doesn’t Care if Sunday’s Super Bowl Doesn’t Break Ratings Records
In one of his first major decisions after becoming CBS Entertainment president in September, Glenn Geller tapped Late Show with Stephen Colbert—and not one of CBS's fledgling prime-time dramas like...
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6 Ways Brands Can Draft Modern Sports Fans
On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent global We Know Sports Fans study of 2,000-plus sports...
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10 Ads You Won’t Want to Miss During Super Bowl 50
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early....
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What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste
Are you going all in with a TV buy on the Super Bowl without a proper accompanying data-driven digital strategy to really take advantage of that flood of viewer interest? If so, you're not going to...
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Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial
There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help...
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Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About
Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants you to believe in its first teasers...
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Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads
Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the...
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Aliens Laugh at Silly Human Artifacts in Avocados From Mexico's Second Super...
For its first Super Bowl ad last year, Avocados From Mexico journeyed back in time to imagine what the first, prehistoric Super Bowl draft was like. This year, the brand takes a trip into the future...
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NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning...
What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss. The league's new Super Bowl campaign,...
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Heinz Releases the (Adorable) Hounds in This Hilarious Super Bowl Commercial
Heinz's Big Game spot is going to the dogs—literally. The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger campaign called "Meet...
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Liam Neeson Is on a Mission to Protect the Future in LG's First Super Bowl Spot
Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's protecting the special...
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Why the Super Bowl Is One of Advertising's Last Safe Bets
In the olden days, the Super Bowl was the place where the greatest brands dared to place ads. It was the arena of boldness. Of daring. The most hard-core advertising forum of all. In 2016, however,...
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