Clik here to view.
Steven Tyler Will Rock a Candy-Covered Microphone in Skittles' Super Bowl Ad
If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this...
View ArticleClik here to view.
Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad
It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for another sock puppet, as modeled by...
View ArticleClik here to view.
Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'
Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian T.J....
View ArticleClik here to view.
Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and...
Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud Light...
View ArticleClik here to view.
Infographic: What Fans of This Year's NFL Playoff Teams Buy
What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking. Matching info from hundreds...
View ArticleClik here to view.
How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy...
View ArticleClik here to view.
Will This Niche Beverage Company's Super Bowl Spot Be a Surprise Hit?
Bai, the maker of low-calorie health beverages, will make its first Super Bowl appearance with a commercial by Barton F. Graf. What's more, the brand has elevated Barton to lead agency status. Bai...
View ArticleClik here to view.
Comedy Duo Key & Peele Will Star in Squarespace’s Super Bowl Ad
Squarespace is bringing comedians Keegan-Michael Kelly and Jordan Peele to Super Bowl 50."Key & Peele are really indicative of a new generation of creators—the juxtaposition, the different topics...
View ArticleClik here to view.
Pokémon Unveils Its Super Bowl Ad, the First of This Year's Spots to Roll Out...
Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second version on the Feb. 7...
View ArticleClik here to view.
In a Good Sign for the Super Bowl, CBS Celebrates Highest-Rated AFC...
Peyton Manning's nailbiter victory over Tom Brady helped drive Sunday's AFC Championship game to its highest ratings in 29 years, according to early estimates from Nielsen. In early numbers, which...
View ArticleClik here to view.
A Hungry Marilyn Monroe Butchers 'Happy Birthday' in Snickers' Super Bowl Teaser
She's America's original sweetheart. But when she's hungry, Marilyn Monroe takes a turn for the worse. That's according to Snickers' new Super Bowl ad teaser, in which she reprises her iconic "Happy...
View ArticleClik here to view.
Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super...
Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business...
View ArticleClik here to view.
Why a Digitally Savvy Finance Brand Decided to Go 'Old School' With a Super...
Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl. Part of a larger introductory campaign from...
View ArticleClik here to view.
How Walmart and P&G Are Trying to Reach Female Fans With Super Bowl Social...
In years past, Nielsen has estimated that 46 percent of people who watch the Super Bowl are female. And women also do most of the tweeting about the ads. Yet, despite spots like last year's "Like a...
View ArticleClik here to view.
Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl
Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site....
View ArticleClik here to view.
Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino
Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The company released a teaser...
View ArticleClik here to view.
Quicken Loans Wants to Save the Entire U.S. Economy in Its First Super Bowl Ad
Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to the...
View ArticleClik here to view.
For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush
Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7. You won't find any Colgate products in the ad. Instead, the spot discusses a larger issue—the...
View ArticleClik here to view.
Patriots Fan Parody Blames Deflategate, Refs, Illuminati for Ending Super...
It's been a rough couple of days for fans of the New England Patriots. The defending Super Bowl champions were denied a return trip to the Big Game with a heart-breaking loss to their most hated...
View ArticleClik here to view.
Christopher Walken Is Waiting in the 'Walken Closet' in Kia’s Super Bowl Teaser
Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle." This year, Kia's celebrity spokesperson is Christopher Walken—and in...
View Article