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Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last...
Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the big leagues by making their own...
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Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise...
Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad from its...
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GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion
Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after "an...
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Why You Might See a National Ad for Death Wish Coffee on Super Bowl 50
Tune in to CBS's telecast of Super Bowl 50 on Feb. 7 for a commercial from … Chubbies Shorts, Death Wish Coffee Company or Vidler's 5 & 10? Those are the top-three finishers, culled from thousands...
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Budweiser Won't Unleash the Puppy for a Third Super Bowl Run
Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February. Ads starring the Labrador pup from Anomaly, Bud's lead...
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Twitter Erupts in Mockery Over Selection of Sleepy Coldplay for Super Bowl...
Super Bowl fans, are you ready to rock? Hope not, because you're getting Coldplay. The mellow crooners were announced today as the 2016 Super Bowl's halftime headliners, which was music to the ears of...
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CBS Is Holding Some Super Bowl Ad Slots to Sell Last Minute for 'North of $5...
Exactly two months before Super Bowl 50 airs, CBS said it is holding back a few of its 30-second spots so it can sell them last-minute to advertisers who are desperate to get into the Big Game. "We...
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GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy."The...
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Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck
Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The ad, created by ad agency RPA, will...
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SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence
As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50. According to CMO Susan Somersille Johnson, the brand decided to go...
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Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press...
Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7 game. The ad will unveil one of Taco Bell's...
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CBS Dials Up the Hype as It Preps for a Super Bowl 'America Will Never Forget'
CBS isn't shying away from hyping its upcoming Super Bowl telecast as one of the biggest of all time. During its presentation at the Television Critics Association's winter press tour, CBS Sports...
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Pokémon Will Celebrate Its 20th Anniversary With an Ad on Super Bowl 50
In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary. Details were scant about what the...
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Wix.com Launches First Super Bowl Teaser, Starring Characters From Kung Fu...
If you're a Chinese goose who runs a noodle shop in an animated film franchise, you could really use Wix.com to help with your small business. The Tel Aviv-based web development platform unveiled the...
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Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl...
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips...
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Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and...
Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to the Big Game for the...
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Clio Awards Urge You to Harass and Bribe the Judges of Its Super Bowl Ad Contest
The Clio Awards will be holding its second annual Super Clio contest during this year's Super Bowl, getting a handful of top creatives in the industry to vote for their favorite commercial from the...
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Mountain Dew Will Push Its Kickstart Drinks With First Super Bowl Ad Since 2000
Dude, Mountain Dew is back in the game. The PepsiCo brand said Tuesday that it will use its first in-game Super Bowl spot since 2000 to push its Mtn Dew Kickstart beverages—the line of low-calorie...
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Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time...
Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for...
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Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines
New England Patriots, Denver Broncos, Carolina Panthers and Arizona Cardinals players who hope to do a touchdown dance in the playoffs but don't want to pay a fine are in luck. Butterfinger has them...
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