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Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them
This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments to big...
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This Year's Super Bowl Ads Ignored Huge Social Opportunities
A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that Bill Belichick won his fourth championship for a...
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These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing
Just when we thought we were Super Bowl'd out, we find something that makes the takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind the Brick...
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Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl
While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has an exclusive look (or rather,...
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Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It...
We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and its agency, Droga5, evolved their...
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Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles
You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in Aisle 7 as you...
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Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game
BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor Danny Trejo and Steve...
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How to Get National Attention With a $100,000 Local Super Bowl Ad
While brands this year spent millions trying to score a Super Bowl hit, one Georgia lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not once, but twice. Best of all,...
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Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz
Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of releasing an ad...
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Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign
Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's...
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Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts
Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a...
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ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks
Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to the grind. And that means returning to the ESPN...
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The Story Behind Avocados From Mexico's Surprise Super Bowl Hit
If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's quirky...
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'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit...
Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius had...
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Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015
Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media...
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Why Celebrities Want to Be in PepsiCo's Ads
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few...
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Monster.com Has an Opening for a Lead Creative Agency
Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's Pile + Co....
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Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona...
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CBS Is Commanding a Record $5 Million for 30-Second Super Bowl Ads
The cost of advertising during the Super Bowl continues to rise, setting CBS up for a record haul for next February's big game. During the company's earnings call on Wednesday, CBS Corp.'s CEO and...
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Here's Why Making Super Bowl Media Day a Prime-Time TV Event Is Brilliant
The answers to "Which Teenage Mutant Ninja Turtle is Seahawks linebacker Bobby Wagner's favorite?" or "What is Rob Gronkowski's favorite number between 1 and 100?" will now play out in prime time on...
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