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Adweek's Instant Reviews of the 2015 Super Bowl Ads
It's that time again. Time to gorge on championship football and pricey commercials, not necessarily in that order. We already know a lot about what to expect from the ads of Super Bowl XLIX. Comedy,...
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Northrop Grumman Will Tease Top-Secret Stealth Bomber With a Super Bowl Ad
You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft to build. Northrop Grumman is working on a...
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Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early
Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost....
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10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super...
Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty accurate...
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Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North...
It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The Richards Group) during the...
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Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands
Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers....
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Which Brands Proved Their Social Skills on Twitter During Last Night's Super...
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's...
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Nationwide Defends the Super Bowl Commercial That Bummed Out America
Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to air the...
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Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super...
Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York worked with the job...
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This Bizarrely Bleak Super Bowl Ad About Heroin Was Even Darker Than...
For most viewers, Nationwide's Super Bowl spot was likely the most depressing of the night, but St. Louis residents were treated to a regional ad that might just have it beat. The 60-second PSA by the...
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Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl...
Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part of...
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How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads
There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic. As part of its ongoing push for...
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Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%
Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we gave the car brand...
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Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane...
Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that got more than 5 million...
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Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on...
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Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads
If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an online Super Bowl...
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Adweek's 2015 Super Bowl Supercut: See All the Ads in 2 Minutes
As the dust has finally begun to settle on the spectacle that was Super Bowl XLIX, we're getting a little teary-eyed—either from reminiscing about the night that was, or because of all the depressing...
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What Kind of Super Bowl Ads Generated the Most Online Buzz?
Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online....
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Here Is Why Twitter Still Beats Facebook for Super Bowl Brands
So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65 million people...
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Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz
Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest,...
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