It's that time again. Time to gorge on championship football and pricey commercials, not necessarily in that order.
We already know a lot about what to expect from the ads of Super Bowl XLIX. Comedy, tragedy, celebrities, puppies, big spectacles and a few quiet moments. And hopefully something we haven't seen yet will blow us away, too.
On Sunday night, Adweek will bring you real-time reviews of every commercial immediately after it airs. Last year, we did letter grades. This year we're making it even simpler—thumbs up or thumbs down.
Follow us on Twitter at @Adweek and @AdFreak to see the instant reviews there first, as well as our commentary on the evening's events. Then, as the game progresses, you can see every commercial again—and Adweek's reviews of them all—at the links below.
We'll be updating the galleries in real time, keeping up with the pace of the ads.
See all the commercials and our reviews here:
• FIRST QUARTER (link will go live after the quarter begins)
• SECOND QUARTER (link will go live after the quarter begins)
• THIRD QUARTER (link will go live after the quarter begins)
• FOURTH QUARTER (link will go live after the quarter begins)
Thanks for joining us. Enjoy the night!