Squarespace is bringing comedians Keegan-Michael Kelly and Jordan Peele to Super Bowl 50.
"Key & Peele are really indicative of a new generation of creators—the juxtaposition, the different topics they tackle in their comedies that probably seemed a little bit more taboo in the past," said Chris Paul, vp of media and acquisition at Squarespace. "They're on the bleeding edge and extremely innovative about how they blend news topics, sports topic, trends and everything else into the way that they create their comedy and their art is very much in line with the kinds of people we like to feature."
Creative details about the Squarespace ad with the Comedy Central stars are still sparse, but the brand hired Anomaly to create a broader campaign around "cultural tentpole moments" in November. This year marks the website development company's third Super Bowl appearance, with last year's spot featuring actor Jeff Bridges.
The brand's first spot for this year broke during the Golden Globes, and the brand will also advertise during the Grammy's and the Oscars in February.
"The general feeling around our involvement with the Super Bowl has a lot to do with the importance in this time of year. We know that a lot of people are launching new efforts, making resolutions and bringing ideas to light," explained Paul. "The Super Bowl is the beginning of what we're trying to do this quarter to make more an impact."
"In each case, we'll have a unique story," he said. "It's really meant to continue to demonstrate the breadth of Squarespace's offering to different types of people who benefit from working with us."
For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.