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How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50
When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of a Washington Post...
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Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super...
You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden +...
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Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'
Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by David Bowie, who died...
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Stephen Colbert on a Possible Late Show Sidekick and Regrowing His 'Colbeard'
When Stephen Colbert sat down with Adweek for his first major interview since starting The Late Show with Stephen Colbert in September, he had a lot to get off his chest. So much, in fact, that it...
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Willem Dafoe Recreates Marilyn Monroe's Skirt-Blowing Scene in Snickers'...
After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out online Wednesday. The...
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Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive
Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes babies but not...
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Kung Fu Panda Characters Reenact Iconic Ad Campaigns for Wix's Super Bowl Spot
Wix.com and the cast of Kung Fu Panda 3 are celebrating 50 years of the Super Bowl by looking back at a few iconic ad campaigns for the brand's second Big Game spot. After the company ran its first...
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How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook...
Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make them...
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Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50
Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of...
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Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens
CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to check out...
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PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad
For PayPal, the future is now. That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second spot marks the...
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Michelob Ultra's Beautifully Shot Super Bowl Ad Focuses on Fitness
You can have a beer even if your life is all about fitness. That's the message of Michelob Ultra's Super Bowl 2016 spot, from Training Day director Antoine Fuqua, which leans hard into the beer's low...
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Why a Small Company Like WeatherTech Keeps Coming Back to the Super Bowl
Everyone's favorite big-spending automotive floor-mat manufacturer, WeatherTech, is back for its third straight Super Bowl—and will run the 30-second spot below in the first half of the game, after...
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Arnold Schwarzenegger Stars in Explosive Super Bowl Teaser for Mobile Strike...
Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight...
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SoFi Removes Cheeky Final Line From Its Super Bowl Commercial
First-time Super Bowl advertiser SoFi has made a last minute adjustment to its game-day spot. After discussing the original ad internally and with current clients, and receiving a bit of negative...
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Toyota Prius Is 'Heck on Wheels' in Revamped Hybrid's Amusingly Campy Super...
The Toyota Prius has been called many things, but never a "badass." Until now. The automaker is bringing the Prius to the Super Bowl for the first time in 11 years, beginning with the amusing...
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A Cash-Encrusted Football Crashes Through Everyday Life in Esurance's Super...
Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages from the...
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Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter
Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and...
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Sports Illustrated's First Comprehensive App Has a Feature That Could Boost...
Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids and Swimsuit products,...
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Jack Crosses the Delaware in Jack in the Box's Regional Super Bowl Ad
Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad the agency will...
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