Clik here to view.
Janelle Monáe Will Kick Off Pepsi's Halftime Show With This Dance Through the...
Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe. Monáe, whose unique style and talents can be hard to...
View ArticleClik here to view.
3 Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales
Super Bowl 50 is only three days away, but it's not too late for an advertiser to squeak into the game: CBS is still speaking with marketers about 30-second spots and might not finish those talks...
View ArticleClik here to view.
Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad
Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created...
View ArticleClik here to view.
Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to...
San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad giant Rich Silverstein. The...
View ArticleClik here to view.
Here's Why Super Bowl 50 Is Likely to Be the Most-Watched U.S. Broadcast Ever
Even though CBS is downplaying its expectations, Sunday's broadcast of Super Bowl 50 is likely to be the most-watched U.S. broadcast in terms of total viewers. But there's less of a chance the game...
View ArticleClik here to view.
LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl
Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday. About 30 to 40 reps from LG, Mindshare, iCrossing, HG Ad and Twitter will...
View ArticleClik here to view.
Campbell's Wants to Make Moms Cry With Its Touching Regional Super Bowl...
Campbell's Chunky Soup wants all the football moms out there to know they're appreciated. Without them, those players taking the field Sunday wouldn't be where they are today. The 30-second spot,...
View ArticleClik here to view.
Fitbit Users Are Sassy (and Sweaty) in the Brand's First Super Bowl Spot
Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch. The spot, produced by Argonaut, flashes from people doing...
View ArticleClik here to view.
Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your...
It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out in the streets...
View ArticleClik here to view.
How Super Bowl 50 Could Give a Boost to Verizon's Go90
While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to do more with...
View ArticleClik here to view.
Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever
Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about...
View ArticleClik here to view.
A Transformer-like Razor Battles a 'Lube Strip' in Schick’s Super Bowl Spot
You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday. A 30-second Super Bowl commercial...
View ArticleClik here to view.
GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and...
GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second year in a row) with a...
View ArticleClik here to view.
KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel
KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,...
View ArticleClik here to view.
These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend
Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to the game. Using its Teletrax global TV...
View ArticleClik here to view.
Taco Bell Is Definitely Unveiling the 'Quesalupa' at the Super Bowl. Here's...
As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info."How is the Quesalupa? Is it good?""It's...
View ArticleClik here to view.
Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams
The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated...
View ArticleClik here to view.
7 Brands Already Running Super Bowl Campaigns on Snapchat
Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform...
View ArticleClik here to view.
Adweek's Instant Reviews of the 2016 Super Bowl Ads
On Sunday night during Super Bowl 50, Adweek will bring you real-time reviews of every commercial immediately after it airs. Follow us on Twitter all evening long @Adweek, and click the links below to...
View ArticleClik here to view.
Turkish Airlines Highlights Flights to Gotham City and Metropolis in Super...
Those tuning in to CBS' Super Bowl pregame coverage probably noticed some interesting new destinations being advertised by Turkish Airlines. As presenting sponsor of part of the pregame show, the...
View Article